In the Era of Mobile Internet, Fragmentation and Personalization are the Two Most Obvious Trends. Enterpris- es are supposed to Further Understand Consumers through Data, Technology and Intelligent Applications, while Achieving Resonance with Users through Creative Thinking, Creative Ideas, New Aesthetics, and Human Nature Exploration. Therefore, the Sharp Insight and the High Business Sensitivity are the Must. Enterprises Need a Pair of "Wise Eyes"(Namely"Ling Mou"in Chinese)! "Morketing Awards" is Dedicated to Encouraging those Creative and Active Brands, Products, Ideas, Cases, Enterprises and Individuals in the Global Marketing Business Ecosystem, and to Encouraging New Forces Who Drive the Industry Forward.